A recent study by Precise TV reveals that 58% of kids influence family travel destinations. With this significant influence, understanding where kids consume media becomes crucial for travel brands looking to connect with families.
YouTube stands out as the #1 platform for kids aged 2-12, with 71% of them actively watching YouTube Shorts. Additionally, 50% of this demographic engages with ads on TikTok and Shorts. These platforms not only capture kids' attention but also shape their travel preferences, making them prime advertising spaces for family travel brands.
By focusing advertising efforts on YouTube and TikTok, brands can effectively reach the influential young audience, driving awareness and interest in family travel destinations. Don’t miss out on these vital channels to engage the future travelers of tomorrow! Download the full travel playbook here
