Black Friday: More Than Just a Shopping Day

Black Friday isn't your typical shopping day—it’s the crown jewel of consumer spending. In 2023, the US spent $9.8 billion and  UK shoppers spent an estimated £13.3 billion during the Black Friday period, marking a 7.3% year-on-year increase.

As the most anticipated sales event approaches, it’s the perfect time to explore some of the most iconic Black Friday marketing campaigns and learn actionable tips for crafting your own standout strategy. Whether you’re a seasoned marketer or a small business owner, these examples and best practices can help you maximise success.

Walmart's #DealDropDance

Walmart's TikTok campaign was a masterclass in engaging younger audiences. By combining user-generated content, influencer partnerships, and TikTok’s trend-driven culture, Walmart created the #DealDropDance challenge.

• What Worked:
  Walmart leveraged influencers to kickstart the challenge, encouraging users to showcase their dance moves while featuring Walmart’s Black Friday deals. The campaign seamlessly integrated product promotion into entertaining content. With vibrant visuals, catchy music, and shareable moments, Walmart’s campaign achieved massive reach and participation.
  
  
• Why It’s Inspirational:
  Walmart proved the power of connecting with audiences where they are—in this case, TikTok’s highly engaged and creative user base.
  
  

Apple's "Sway" Video Ad

Apple’s “Sway” commercial brought Black Friday storytelling to new heights. The ad featured a young woman dancing through a snowy city, showcasing the seamless functionality of the iPhone and AirPods as tools for connection and joy.

• What Worked:
  The campaign prioritized emotion, capturing the holiday spirit and emphasizing togetherness. Rather than pushing discounts, Apple focused on branding, associating its products with memorable and heartfelt moments.
  
  
• Why It’s Inspirational:
  Apple demonstrated that emotional resonance can be just as impactful as discounts during Black Friday, setting its brand apart from competitors.
  
  

Sephora's Virtual Try-On

Sephora elevated the online shopping experience by incorporating AR technology into its Black Friday campaign. Their Virtual Try-On feature allowed customers to test out makeup products digitally, bridging the gap between in-store and online shopping.

• What Worked:
  By offering a personalized and interactive shopping experience, Sephora empowered customers to confidently purchase beauty products. This innovative use of technology drove engagement and encouraged sales during the busy shopping season.
  
  
• Why It’s Inspirational:
  Sephora highlighted how technology can solve consumer pain points, proving that convenience and creativity can go hand in hand during Black Friday.

Looking for a deeper dive into creating high-performing digital campaigns? Precise TV offers a free playbook packed with actionable insights, creative strategies, and proven tips for success. This resource is designed to help you craft online ads that resonate, boost visibility, and convert audiences into loyal customers. Download here or get in touch to talk to someone about actioning this, today.