COPPA 2.0 Latest Updates and What You Need to Know

You may have heard about the updates to COPPA 2.0 that introduced amendments and developments to the existing compliance regulations. Precise TV is equipped to continue to support your brand as experts in COPPA compliance.

To quickly recap, COPPA, and the latest iteration COPPA 2.0, is the Children’s Online Privacy Protection Act and holds standards for handling data of non-adult audiences. Precise TV has been certified under the original COPPA since its launch in 2015, you can read more about this here.

The updated COPPA rules balance stricter data protections with more flexibility for platforms that demonstrate responsibility. While some burdens are eased, especially around consent,  companies must still make proactive efforts to stay compliant. We’ve outlined the key points you need to know.

Updates at a Glance

• Simplified and streamlined parental consent options
• Clearer distinctions between child-directed vs. general or mixed-audience content
• Easing requirements for platforms that take strong steps to responsibly manage children's data

Continue reading for a more detailed break-down of the latest updates and how Precise TV can support you:

Definitions expand to include a broader range of metrics. Key examples include:

• “Directed to Children” now encapsulates new empirical evidence factors alongside marketing, such as user reviews and similar audience data
• “Personal information” extends to include parent’s mobile phone numbers and biometrics

Data transparency continues to develop, with new updates requiring the below:

• Disclosure of categories for non-service provider third parties receiving kids’ data
• Separate parental choice for third-part sharing
• New disclosure for collection of persistent IDs

VPC (verifiable parental consent) methods and exceptions see:

• Updates to payment-based consent mechanisms, including text/SMS
• Audio file specific regulations

Data security, storage and retention continues to be a priority, with the update requiring:

• New regulations for written and audio data 
• Prohibition of indefinite storage of the above data types

What Does This Mean for You?

Ahead of the compliance deadline coming into play in April 2026, we recommend and will also be taking time ourselves to make any necessary revisions to privacy practices, disclosures, and data security to ensure compliance with updated regulations. Precise TV will undergo our usual COPPA reviews and will ensure 2.0 compliance by the 2026 deadline, meaning you can be assured your ads will be running in compliant manner. 

At Precise TV, we’re passionate about protecting kids and teens’ privacy and enhancing ad relevance, and we’re excited about the ongoing positive impact these changes could bring for advertisers and young audiences alike.

Get in touch to learn more and find out how Precise TV can support you in the KidSAFE+ COPPA advertising space.