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Drive Holiday Sales with YouTube

Online shopping using credit card at a laptop

The holiday shopping season is upon us, and as we approach the Cyber 5 period (the five days from Thanksgiving to Cyber Monday), brands are gearing up for their most lucrative time of  year. More than 196 million US consumers shopped online and in-store over the Cyber Five, in 2022, according to the National Retail Federation (NRF).

In this digital age, YouTube has emerged as a powerhouse platform for engaging consumers and driving sales (with over 2 billion active users). This is likely due to the fact that YouTube offers a wide variety of content, including product reviews, gift guides, unboxing and holiday inspiration, but YouTube is more than just a video-sharing platform; it's a dynamic tool for marketing and advertising, and brands should be thinking about incorporating YouTube into their media mix during the Cyber 5 holiday shopping time. In fact, brands not advertising on YouTube are severely missing out on huge revenue opportunities.

Consider the following statistics:

  1. 90% of people say they discover new products on YouTube
  2. 62% of global shoppers say they've used YouTube to research or discover new products or services in the past year.
  3. 70% of viewers have made a purchase after seeing  brand on YouTube

YouTube Cyber 5 Shopping Funnel (1)

Here are some reasons why people use YouTube during their holiday shopping:

  • For  gift ideas: YouTube is the perfect  place to find gift ideas for friends, family, and colleagues. There are videos on everything from the latest tech gadgets to the most popular toys.
  • For  product research: YouTube videos can provide genuine, detailed reviews of products, which can help shoppers make informed decisions.
  • For price comparison: YouTube videos can help shoppers compare prices from different retailers.
  • For deals and discounts: YouTube channels often post videos about the latest deals and discounts on holiday gifts - some influencers even have dedicated discount codes they share if you watch their video to the end.
  • For enthusiasm! YouTube videos can help shoppers get into the holiday spirit, get excited about going shopping in what can be an overwhelming online or in-store experience.

How can brands ensure they make the most of YouTube during the Cyber 5?

  • Create engaging and informative videos about your products.
  • Partner with popular YouTube creators to promote your products.
  • Offer exclusive discounts and promotions to YouTube viewers.
  • Make it easy for shoppers to buy your products directly from your YouTube videos.
  • Run contextual YouTube ads to target potential customers who have demonstrated intent for your products or similar. YouTube ads are a very effective way for brands to reach potential customers who are ready to buy.

Overall, the research shows that brands should add YouTube to their media mix during the Cyber 5 holiday shopping period. YouTube is the biggest platform with highly engaged users who are more likely to shop online and make impulse purchases. Brands who use YouTube to tell their story, build excitement and make it easy to shop, ultimately beat the Cyber 5 competition and walk away with more sales.

Get in touch to hear about how Precise TV can execute your YouTube ads this season. 

Topics: youtube, advertising, contextual targeting, performance, holiday, digital, marketing, youtube shorts