At the start of 2024 Precise proudly launched our newest solution, Precise Gaming, bringing a brand new model to the market that promises to reduce media wastage when advertising inside gaming apps on mobile and tablet by up to 60%.
Our platform combines a proprietary global set of kids and family panel data, with contextual targeting. This is used to connect brands with highly engaged kids and relevant audiences such as certain age demographics, gender or people who have expressed an interest with similar games in the past.
Through our access to over 300,000+ gaming apps across mobile and tablet, we can reach up to 400 million kids, teens and families and run COPPA compliant ad experiences across a portfolio of kids safe publishers. Our contextual targeting platform ensures we run ads across top gaming apps - meaning your ads reach the most appropriate and relevant audiences. This results in media wastage reduction, delivers strong CTR, average branded play/dwell time, engagement, and ultimately lifts product sales and awareness.
Working with our mobile app gaming partners, including Moose Toys, WowWee and Cartoon Network, early results show our new solution can reduce media wastage by up to 60% (compared to market averages), achieve a 50%+ lift in CTR and and a 76% lift in playtime.
If you would like to discuss how your brand can add mobile or tablet gaming ads to their digital marketing plan simplye get in touch now, for a quick demo.
Topics: advertising, contextual targeting, gaming