We’re excited to announce that Kari McCreath has joined Precise TV as our Vice President of Sales, EMEA. This strategic hire is a key part of our continued growth plan as we expand our presence across Europe, the Middle East, and Africa. Following our £21 million minority investment from LDC, the private equity arm of Lloyds Banking Group, we’re doubling down on our mission to deliver best-in-class contextual video advertising solutions for brands looking to connect with audiences on YouTube, Mobile Gaming, and beyond.
Kari brings over a decade of experience in the EMEA market, having previously served as New Business Director at SuperAwesome. Her deep understanding of YouTube, Mobile Gaming, and the broader digital advertising ecosystem will be a tremendous asset as we continue to innovate in the AdTech space.
At Precise TV, we use proprietary AI and machine learning models to help brands and agencies reach their target audiences at the right moments—across platforms like YouTube, YouTube Shorts, Mobile Gaming, Connected TV, Facebook, and TikTok—while ensuring KidSafe, COPPA-compliant advertising.
“We are delighted to welcome Kari to our team,” said Denis Crushell, Chief Commercial Officer. “Her proven track record and deep understanding of the EMEA market, especially in YouTube and Mobile Gaming, will be invaluable as we continue our international expansion, especially after our recent investment from LDC. We’re particularly excited about her expertise in the EMEA region, which aligns with our commitment to driving bottom-line business outcomes for toy advertisers.”
Kari shares our enthusiasm for what’s ahead:
“I’m thrilled to join Precise TV at such a crucial moment,” said Kari McCreath. “The company’s emphasis on providing measurable results through advanced contextual video advertising is truly remarkable. I look forward to collaborating with the team to expand these solutions to more brands in the EMEA region and help them minimize media wastage.”
With Kari on board, we’re more committed than ever to helping brands maximize their video advertising performance across the most engaging platforms.
