Meta announced last Tuesday that it will replace its third-party fact-checking system with a new Community Notes feature, similar to X’s approach. The update, starting in the U.S. in the coming months, lets users add and rate notes on posts to provide additional context. Notes will require consensus among people with diverse perspectives to appear, aiming to reduce bias.
Currently, content fact checking and moderating was performed by company hired fact checkers. But META says this blocked valuable content sometimes that shouldn’t have been and this limits the content the public can see.
However META plan to revise policy violation and filtering guidelines to embrace a wider variety of voices and opinions. But this means more content than ever will be on your social platforms and knowing what content is suitable for your brand to appear on or next to is more vital than ever before.
How Precise TV can help you navigate this
At Precise TV, we combine industry expertise with machine-learning algorithms to analyze millions of videos and pinpoint the most suitable ad placements. This approach cuts media wastage by up to 60%, ensuring better campaign performance and brand suitability, no matter the industry you sit in across META, YouTube, Shorts, CTV, TikTok and Mobile Gaming.
Our three-step process enhances relevance, brand safety, and results:
- Pre-Campaign Filtering: Non-relevant videos are filtered out before launch.
- Real-Time Analytics: Performance is managed at a granular level during the campaign.
- Actionable Insights: Clear analytics guide future campaigns.
This proprietary system optimizes ads by targeting video-level moments, not just channels, to maximize ROAS and reach ready-to-purchase customers.
In today's digital advertising landscape, having a well-rounded strategy is more critical than ever. Precise TV’s advanced contextual targeting solution helps you succeed across YouTube, Shorts, CTV, META, and mobile gaming. Get in touch to learn more.
