Earlier this year, Precise TV secured an impressive $26 million private equity investment, a milestone in itself. What truly set them apart during the due diligence process was their groundbreaking Net Promoter Score (NPS) - an outstanding +93!
That’s not just high, it’s game changing! The score greatly exceeds industry benchmarks in the advertising space and across business sectors overall.
https://www.retently.com/blog/good-net-promoter-score/
What is NPS and Why it Matters
NPS (Net Promoter Score) is a single number that tells a business how likely their customers are to recommend the business to others. It’s based on just one question: "On a scale of 0 to 10, how likely are you to recommend our company/product/service to a friend or colleague?".
The scores group respondents into three categories; Promoters, the most loyal customers and fans of the business, Passives that feel indifferent and Detractors who hold negative views about the business.
An overwhelming 93% of respondents were promoters for Precise TV, with 7% of respondents remaining neutral and 0% detractors - a clear indicator of strong customer relationships, consistent performance and trust.
" I think they were the best people we spoke to in this field for what they do, targeting kids across broad audiences" - Agency customer respondent
What This Means for the Future
We are incredibly proud of this score and are truly pleased that our customers share our confidence in the business. Positioning Precise TV as an invaluable asset to brands looking to boost performance through digital channels, this NPS will fuel further innovation and growth.
" I would highly recommend them - I probably have already" - Brand customer respondent
We are excited to continue helping brands unlock the power of YouTube to drive measurable, real results and we’d love to discuss what this means for your brand.
Please get in touch now!