We are excited to share the results of our latest award-winning campaign with Panini UK, a client of industry leader and long standing partner of Precise TV, Generation Media, which saw Precise TV’s U.S. patent pending measurement solution PACE deliver increased ad effectiveness through contextual targeting.
Targeting Under 18s Audiences to Drive Advertising Success
For agencies like Generation Media, PACE has revolutionized how youth-focused campaigns are planned and measured. Improved targeting has enabled brands like Panini UK to engage their core audience more effectively, leading to higher engagement, better ad performance, and tangible sales lift.
The aim of this campaign was to connect Panini’s “Got, Got, Need” mini game ad with a specific audience of football loving kids aged 6-12. Prior to using PACE, Panini was unsure of the exact audience they were reaching.
By bringing transparency, compliance, and effectiveness to a historically under-regulated space, PACE is setting a new standard for how advertisers reach under-18 audiences responsibly. It offers a critical solution when trust, safety, and performance are top priorities in digital advertising.
How Precise TV used PACE to reduce wastage and drive outcomes for Panini UK
The PTV team conceptualised and created an AI-driven game mechanic that mimicked playground card trading. This interactive ad successfully replicated the physical product experience and also promoted the new card range in a fun and engaging manner.
Precise TV's advanced contextual platform, used its AI intelligence and ingested kids/teens panel data, to analyse all apps within the database and their suitability based on how well each app aligned with the campaign's target audience (by both desired age demo and interests).
The Results
We typically see advertisers reach 53% of their audience. In this campaign, through the use of contextual targeting and PACE (Precise Audience Content Evaluator) measurement of under 18s Panani reached 83% of the 5-14 year old audience, an outstanding uplift compared to the industry benchmark.
As Precise TV continues to expand its technology and capabilities, it is great to see our long-standing partner and client, Generation Media, still impressed by the solutions provided and outcomes delivered.
Luke Garden, Business Director at Generation Media says:
“I’ve been especially impressed with PACE’s post campaign analysis, which moves away from arbitrary figures like click through rates and into tangible actionable learnings”.
Read more about PACE and success stories HERE
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