As traditional TV viewership declines, brands are facing a pivotal moment: where is the next generation spending their time and how can advertisers reach them safely and effectively?
The answer is clear: mobile gaming.6 in 10 kids say they’re enticed by mobile game ads. That’s not just engagement, that’s a whole new frontier in digital marketing. And if you're a brand looking to connect with younger audiences, this is the moment to pay attention.
We are hosting an exclusive event to showcase cutting-edge insights from our first-ever UK media consumption report and a live demo of PACE, our US Patent-Pending product. that measures mobile gaming ad effectiveness.
What to Expect
The event will bring together top voices from leading brands and agencies to explore how mobile gaming fits into the evolving digital ad landscape. Expect lively discussion, actionable insights and an inside look at how innovative brands and agencies are already leading the way.
Here’s a peek at the agenda:
08:30 - Arrival & breakfast Kick off your morning with breakfast and networking.
09:00 - Opening Remarks Christian Dankl, Co-CEO & Co-Founder and Denis Crushell, CCO, introduce findings from our “Precise Advertiser Report – Kids”, focused on UK-specific media habits.
09:15 - Product Showcase See a live demo of PACE, our patent-pending solution for tracking mobile gaming ad performance.
09:30 - Break
09:45 - Live Podcast Recording. Join a special Kids Media Club episode with:
- Denis Crushell, CCO, Precise TV
- Emily Horgan
- Jo Redfern
- Andy Williams
10:30 - Break
10:45 - Industry Panel Moderated by Kari McCreath, featuring:
- Clive Green, Director of Strategic Planning, Generation Media
- Andrew Burtenshaw, Digital Business Director, Publicis
- Jen Burch, Senior Director of Global Media, Hasbro
- Ali Allen, Digital Marketing Manager Europe, Moose Toy
11:30 - Rooftop Networking Wrap up the morning with casual networking and views from our secret rooftop
Sound interesting? Sign up now: https://content.precise.tv/mastering-mobile-gaming-register-interest
