Unlocking YouTube: Engaging Gen Z & Millennials to elevate your brand
An Exclusive Brunch for Advertising Leaders
YouTube is now the heartbeat of how Gen Z and Millennials consume media. For 12 months running, YouTube has led as the #1 streaming platform by watch time, surpassing giants like Netflix and Prime Video.
For brands aiming to connect with these digitally native, brand passionate and financially influential generations, this presents a powerful opportunity.
Join Precise TV for an exclusive breakfast event featuring keynote speaker Evan Shapiro, the leading expert on the media universe and generational trends. Evan will share cutting-edge insights on harnessing YouTube to drive authentic engagement and measurable brand growth.
Following Evan’s keynote, a panel of top digital marketers including Bill Steinke from MMGY and Paul Ruscoe from Incubeta will dive into real-world strategies and lessons learned from running YouTube campaigns aimed at this demographic. You’ll discover how they’re moving beyond traditional impressions to use YouTube in smarter, more effective ways that convert views into sales.
Event Details
- Date: Thursday, September 25th
- Time: 8:30 am start
- Location: Ludlow House, New York City
Spots are limited, a similar event we hosted in May was standing room only so make sure to secure your spot here
Got a burning question for the panel? We’d love to hear it — email us at marketing@precise.tv.
Event Agenda
08:30 Guest Arrival & Breakfast
09:00 Opening Remarks from Precise TV
09:15 Cutting Edge Insights with Evan Shapiro
10:00 Break
10:15 Panel discussion with industry experts chaired by Denis Crushell, Precise TV CCO
11:00 Stick around until 12PM for food to chat with fellow guests, panellists, and the Precise TV team about unlocking the full power of YouTube for Gen Z and Millennial audiences.
Ready to rethink your YouTube strategy for the Gen Z and Millennial generations?
Register your interest to attend
