YouTube Advertising Insights & Performance Blog | Precise TV

Precise TV Secures $26 Million PE Investment

Written by Kayleigh Dormedy | Jan 28, 2025 10:38:09 AM

We’re thrilled to kick off 2025 by sharing some exciting news that marks a significant milestone for Precise TV. LDC, the private equity arm of Lloyds Banking Group, has made a minority investment in our company, paving the way for our next phase of growth and innovation.

 

Precise TV Secures $26 Million PE Investment

As highlighted in a recent article on AdExchanger, Precise TV has successfully secured $26 million in private equity investment from LDC. This investment underscores the strength of our business model and the innovative solutions we provide in the realm of contextual video advertising. Our dedication to combining artificial intelligence with safe, suitable and effective placements has set us apart in the industry.

This partnership with LDC, known for their exceptional track record, is a testament to the strength of our business and the incredible work we do together. This significant capital injection is not just a financial boost; it’s a strategic move that will enable us to achieve several key objectives.

How This Investment Will Help Our Clients:

  1. Growing Our Data Science & Software Engineering Team: We’re committed to enhancing our AI capabilities to drive even better results for our clients. This means hiring top-tier talent to push the boundaries of what’s possible in contextual advertising.

  2. Launching New Products and Expanding Platforms: With additional resources, we’ll be able to bring innovative new products to market faster and expand our reach across more platforms, ensuring our clients have access to the latest and most effective advertising tools.

  3. Expanding Our Leading Research Panels – PARK & PARTY: Our proprietary research panels, PARK & PARTY, are at the forefront of understanding audience behavior. We will be expanding these panels to new markets and larger audiences, to provide even deeper insights and more accurate targeting. 

  4. Investing in Talent to Grow Our Ad Operations Team: A key area of focus will be bolstering our Ad Operations team to ensure we continue to deliver exceptional service and operational excellence.

  5. Scaling Our Presence in the US and Diversifying Into Other Markets: We’re aiming to significantly scale our operations in the US while also exploring opportunities in other markets, bringing our contextual video advertising expertise to a broader audience. We recently welcomed Kari McCreath  to elevate our EMEA sales team.

  6. Welcoming New Expertise: In line with our growth strategy, we’re also excited to welcome new expertise to our board. Former Google executive Jen Thompson will be joining us as a Board Advisor. Her extensive experience and insights will be invaluable as we navigate the next chapter of our journey.

We are delighted to be starting this exciting journey. If you have any questions about how Precise TV’s global team can help you digital marketing strategy for 2025, and beyond, across YouTube, Shorts, META, TikTok, CTV and Gaming, please do, get in touch.