Reaching fandom at scale with contextual targeting on YouTube

The global movie and entertainment market is projected to hit $203B by 2033. As media fragmentation grows, it’s crucial your ad spend reaches your audience where they actually watch and listen. Skip the guesswork and drive ROI with contextual targeting.

Download the free Entertainment Report here

YouTube is a Hub for Entertainment

From horror fans to the booming K-Pop community, entertainment audiences thrive on YouTube, bingeing long-form episodes, short clips, and creator reviews. It’s also a discovery hub, with 90% of Gen Alpha and Gen Z finding new movies and shows here. With so many ways to engage, how do you reach the right audience and maximize ROI?

Key Challenges for Entertainment Brands on YouTube

1. Brand Impact: Shorter life cycles for films, shows, music and game releases often lead to higher media waste as studios and labels push broad campaigns to capture wider audiences before the buzz fades.

2. Authentic Ad Creative: Building lasting fan engagement and driving conversions in today’s savvy entertainment audience landscape takes more than great creative — it requires the right ad formats, strategic placement and timing. 

3. Navigating Brand Suitability: In a crowded entertainment landscape, keeping your brand’s ads and content from appearing next to videos that clash with your image or values is increasingly difficult.

Why Entertainment Brands Need Contextual Advertising

YouTube audiences are highly engaged, with viewing habits varying, but one thing is for certain, high-intent viewers exist across all generations from Gen Alpha to Baby Boomers. Video level targeting ensures your ads reach the right audience, at the right time, in the right context for maximum impact.

Drive Reach and Impact across Every Phase

There is opportunity to target viewers at each stage of their YouTube journey, from discovery to active engagement and later on to fandom related purchases. With video-level contextual targeting you can tap into peak engagement around trending content by placing your ads in the spotlight. Deliver measurable impact, doubling brand awareness, tripling ad recall and boosting brand favorability by up to 5x.

At Precise TV, we specialise in supporting entertainment brands deliver hyper-targeted YouTube ad campaigns that reach viewers on the videos and content they feel most passionate about.

Reach Fandom at Scale with Contextual Advertising

For entertainment brands, leveraging video level targeting on YouTube offers a brand safe, suitable and authentic solution to drive engagement and achieve unparalleled ROAS. Trust Precise TV to drive your entertainment brand's awareness, consideration, and engagement with high intent audiences.

Download the free Entertainment Report here