Performance is a big theme of the NewFronts/Upfronts season, with brands seeking ways to increase sales with video ad investments across digital and TV more than ever before. One of the brands at the forefront of this wave is challenger brand, WowWee, who are utilizing our cutting-edge technology and advanced media buying practices to make conversion-based video advertising a reality.
Focused on video-level targeting our performance solution helps brands eliminate channel-level waste and find the moment of truth where brands’ prospective buyers are more likely to convert
After working closely with us, we were able to deliver some incredible results for WowWee, highlights of which include:
- Growing sales from $200k to $528k using the same $50k ad budget used by previous agency
- Increasing ROAS from 4x to 10.56x
- Elevating sales velocity from 0.3 to 7.1
We are delighted to say we now have a full case study of the work we achieved with WowWee, including the below comment from Andrew Yanofsky, Head of WowWee’s Marketing & Operations.
“No one moves sales with digital advertising like Precise TV. They are a true strategic partner and their data driven approach is a first in the industry.”
Further highlights of the partnership we have with WowWee can be read in this recent AdExchanger article.
If you are interested in learning about how we can help you eliminate your YouTube ad channel-level waste whilst increasing ROAS, get in touch.
