Our 6th Clubhouse Series event earlier this month focused on mastering mobile gaming for kids, featuring expert insights from Generation Media, Publicis, Hasbro, Moose Toys, and a LIVE podcast with Kids Media Club.
Christian Dankl, Co-Founder and Co-CEO of Precise TV, opened the session with an exciting preview of the key topics to follow, including the first-ever UK-focused PARK report on kids' media habits, and PACE, the groundbreaking measurement tool for under-18s launched by Precise TV in April.
Denis dove straight into key insights from the first ever PARK UK report, emphasising the size of the opportunity in mobile gaming, a fragmented market with great potential for advertisers to engage with specific young audiences on the content they consume most frequently.
New data from the PARK UK report reveals:
As the audience followed along with their own physical copies of the report, further insights were uncovered such as the different types of mobile games kids like to play most and how this differs for boys and girls through ages 2-12.
How can PACE Help Harness the Opportunity of Advertising in the Mobile Gaming Space
Following the data highlights from PARK UK, Denis reiterated the need for technology driven solutions that help advertisers break into and sustain performance in a market so fragmented.
This is where PACE (Precise Audience Content Evaluator) comes in! A new, world first, US patent-pending COPPA compliant solution that allows for under 18s audience measurement, helping to lessen the complexities and drive real sales with this demographic. Read more about PACE here.
Industry Leaders Discuss Mastering Mobile Gaming
Precise TV’s VP of Sales EMEA Kari McCreath then gave a warm welcome to our market leading panelists from Hasbro, Publicis, Generation Media and Moose Toys, opening the discussion with a question on the role mobile gaming plays in each of their campaigns for targeting and reach.
Clive from Generation Media brought us back to the ABCs of advertising (audience, budget, and campaign objectives) emphasising mobile gaming’s unique number of touchpoints. Panelists agreed on the importance of mobile gaming and mini games in their engagement strategy for advertising to kids, noting the role of pester power as covered in the PARK UK report.
Ali Allen, Marketing Manager at Moose Toys, spoke to the reactive opportunities that mobile gaming presents vs traditional gaming campaigns, she said:
“Lead times that can involve multiple people to sign off an activation can be lengthy and budgetary. Mobile apps offer a gateway to be in the conversation from a gaming perspective without the huge budgets required for an activation within Roblox or Minecraft"
Head to our socials for more highlights from the panel and keep an eye out for video content coming soon!
Kids Media Club LIVE Podcast Recording
After a short break Kids Media Club took to the stage for a LIVE podcast recording, featuring special guest Jasmine Dawson, SVP from BBC Studios who shared how Bluey's digital fandom exploded from launch to Season 3, fueled by a smart, creator-style YouTube strategy.
Listen to the full podcast episode here
As always, a huge thanks to our panelists and guest speakers for sharing their experience and perspective. If you weren’t able to make it, sign up for our newsletter here, where we will be sharing more event highlights, industry information and Precise TV updates. We hope to see you at our next Clubhouse Series event!
👉 Download the PARK UK report here
👉 Get in touch with any questions or if you want to discuss how these insights can be used to drive advertising success for your brand.
👉 Read more about PACE here