91% of teens watch YouTube most often, with 61% of parents stating it’s their top platform for co-viewing with their teen. Continue reading to discover key takeaways from the report.
PARTY; The Gen Z media consumption habits survey was conducted with 1,000 families in the United States, including teens between the ages of 13 and 17 years old and their parents. The research also includes a breakdown of 13-15 versus 16-17 year olds – important groupings for marketers looking to hypertarget specific age groups.
Christian Dankl, Co-Founder & Chairman at Precise TV says:
“This year’s PARTY report provides critical insights that also feed our PACE measurement engine, giving brands an unmatched view into how the cross section of Gen Z/A teens are gaming, using AI, what they’re watching on YouTube, and how those behaviors influence parents and translate into real-world purchasing decisions.”
Download the full report here to explore the latest research
YouTube Usage for Gen Z Teens Sees Major YOY Uplifts
Teens are viewing YouTube more than ever with the platform seeing a huge 18% YOY uplift in usage compared to 2024. Music, Dance and Comedy YouTube content is most popular amongst teen girls while Gaming is the top content type for boys. Across all content types, YouTube continues to play a strong role in the influence kids have on their parents purchasing decisions.
Gaming Remains a Strong Topic of Interest for Teens
Mobile gaming remains one of Gen Z teens top interests with over 70% playing for at least 30 minutes every day. The PARTY report reveals that teens also enjoy watching others gaming, with 91% of this observer viewing happening on YouTube.
Additional key highlights from the report reveal:
- YouTube Shorts continue to challenge TikTok for short-form dominance, especially among teen boys.
- 67% of parents and 38% of teens recall seeing their last purchase-driving ad on YouTube.
- 69% of U.S. teens use AI platforms, and that number is climbing. ChatGPT (83%) and Google Gemini (67%) lead the pack, with usage driven by schoolwork, creativity, and content creation.
Download the report here to explore further details on the most popular media and content for Gen Z teen audiences and the effect this has on family purchase decisions and more!
Or contact us to see how we can use the findings of the report to supercharge your ad campaigns.