Only 9% of teens find the best ads on streaming services compared to 27% on YouTube
The survey was conducted with 1,000 families in the United States, including teens between the ages of 13 and 17 years old and their parents. The research also includes a breakdown of 13-15 versus 16-17 year olds – important groupings for marketers looking to hypertarget specific age groups. Interested parties can download the report here.
“Our findings support the influx of TV dollars flowing to YouTube to target U.S. teens,” said Christian Dankl, Co-Founder & Chairman at Precise TV. “Teenagers prefer YouTube as their go-to for everyday entertainment, and they prefer ads on YouTube three times more than ads from streaming services. This is only the tip of the sphere in terms of insights our report provides to marketers targeting this coveted demographic.”
Teens Tune Out: Streaming Ads Fail to Impress Despite Increased Loads
Streaming ads struggle to resonate with U.S. teens. With streaming services increasing their ad loads, teens’ perception of ad quality remains low. Only 9% of teens find the best ads on streaming services compared to 27% on YouTube. Further, only 3% of teens’ purchase requests come from streaming ads.
Netflix and YouTube: The Twin Giants of Teen Streaming
For teens, two platforms stand out: Netflix and YouTube. When asked ‘Where do you like to watch your favorite show?’ respondents asserted Netflix (27%) and YouTube (16%) are their go-to destinations to watch their favorite shows. Services such as Hulu, Amazon Prime Video, and Disney+ struggle in comparison.
Social Media: The New Frontier for Movie Marketing
Social media platforms are becoming the primary source for teens to discover new movies and streaming content. Platforms such as YouTube and TikTok are reshaping the marketing landscape for the entertainment industry. In fact, 38% of teens say they learn about new movies from YouTube, followed by TikTok at 28%.
Further standout stats include:
- YouTube is teens favorite app
- Mr Beast, 5 minute Craft and Disney Music are top channels watched by teens
- 74% of teens watch music videos on YouTube
- Only 25% of teens skip ads on YouTube Shorts and TikTok
- 70% of families co-view with their teen several times a week
- 50% of teens co-view when watching YouTube on TV
- Roblox, Subway Surfers, Disney & Plants vs Zombies make the top 10 of mobile games teens like the most
- 80% of parents plan to spend the same or more on holiday gifts this year
PARTY goes further into the specific popular content Gen Z teens are watching across platforms, household purchase trends and much more. Download the report here. Or contact us to see how we can use the findings of the report to supercharge your ad campaigns.
Topics: youtube, advertising, tiktok, report, youtube shorts