As travel destinations begin to adapt to the ever evolving media marketing landscape, they’ll need to figure out how to excel on TikTok and they’ll need to take a data-driven approach to do so.
Understanding how frequently a travel destination’s ideal customer travels and what it takes to activate the traveler to book a trip are just a few understandings that can be pulled from Precise TV’s proprietary technology, which gets even smarter when it can leverage a company’s first-party, non-personally identifiable customer data.
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Transforming targeted ads into booked trips: what transforming targeted ads to booked trips looks like
Keeping up with a video-first era: using data and intent signals to keep up
Allow your marketing to travel to the world of TikTok: it’s still uncharted territory for even the savviest of marketers.