WarnerMedia International and Precise TV Partner to Evolve YouTube kidSAFE-Certified Advertising
By Christian Dankl .
Oct 16, 2020 2:04:17 PM
LONDON, UK / October 14, 2020 /Global social video advertising platformPrecise TVhas partnered withWarnerMedia Internationalto offer advertisers in Denmark, Sweden, Norway and Finland engaging, brand-suitable and best-performing reach on YouTube for kids through its kidSAFE-certified contextual AI platform.
WarnerMedia International will be the exclusive sales and solutions partner of Precise TV's COPPA compliant tech platform in the Nordics, providing a powerful kidSAFE-certified Artificial Intelligence (AI) solution that enables predictive contextual targeting on YouTube without the use of personally identifiable information (PII). The partnership with WarnerMedia International opens up reach for Precise TV's technology amongst kids and families across TV and VOD in the Nordics.
Precise TVCo-founder and Chairman Christian Dankl said, "We're seeing children's content consumption going up as they've shifted globally to the new normal of spending more time at home. They spend time across a multitude of platforms, of which digital is a key component. With YouTube usage on the rise, the responsibility that falls on advertisers to ensure they're delivering the right content to the right audience has never been higher. Data-driven, granular, contextual targeting is the only way to ensure you're delivering advertisements in a relevant and brand-suitable environment whilst being able to achieve the best performance in terms of engagement and awareness."
Hans Heide, Ad Sales Director, WarnerMedia International said, "We're delighted to partner with Precise TV. One of our key strengths from an advertisement point of view, is our ability to offer brand-safe and engaging ways to reach kids wherever they are - whether it's through TV, digital or social platforms. The kidSAFE-certified AI solution for YouTube ads fits perfectly into our offering and enables us to become a one-stop-shop for advertisers."