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Precise TV Blog

Putting video advertising into context

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YouTube Shorts: What exactly is a view?

Precise TV at the Toy of the Year Awards in New York

The Top 4 Trends From Toy Fair New York

YouTube Shorts: Why There Is An Immediate Opportunity For Advertisers

Kids watching TV

New Nielsen report: Kids push TV usage up with 90% coming from ‘non-traditional’ sources

PARTY: Precise TV teens and youth consumer behaviour report

YouTube has taken center stage as the epicenter of the gaming universe!

Turning TikTok Scrollers into Toy Buyers: Using the Customer Journey to Craft Content that Converts

Precise TV launches first ever Australian report

PARK AUS: YouTube is the go-to platform for 9 out of 10 kids!

New York event

Five takeaways from our “How YouTube has revolutionized kids’ media habits” event.

PARK USA Q2

PARK USA Q2 2023: YouTube continues to dominate!

YouTube on Ipad

4 Ways to Reduce Waste in Your YouTube Advertising

TikTok creative

New Report: Adverting Toys on TikTok to Parents

girl on tablet

How Virtual Playtime on YouTube is Shaping the Future of Advertising