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Precise TV Blog

Putting video advertising into context

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travel

Advertising on YouTube and TikTok is now Essential for all Travel Brands

NYC event

Is YouTube TV? Our panelists discuss

YouTube is TV

Is YouTube the most dominant player on TV?

Travel Playbook

Travel Campaigns: now featuring YouTube CTV

PARTY

New Gen Z report: YouTube, Netflix & mobile gaming #1

Children making Christmas wish lists

Gen Alpha are making holiday wish lists now!

Children looking at a laptop

An update on new Children’s Advertising Legislation - COPPA 2.0 and KOSA

Cookies

Google backtracks on third-party cookie depreciation

Precise TV Australian Gen Alpha Report

Australia’s only family attention & burchase behaviour study is here

Precise TV Gen Alpha Report front cover - PARK Summer 2024

PARK Summer reveals a major shift in kids' media consumption

back to school

The Power of Back-to-School Ad Campaigns

Magnify Glass with Youtube Home Page

The Secret to Successful and Sustainable Ad Placements